White Papers

Developing a successful website requires a culmination of a variety of skills and disciplines. The following white papers are written to prompt awareness of some of the issues and get you to think about how adopting the right strategy can imporove the effectiveness of your site.

Each month a new white paper will be added covering a different topic, please check back regularly to see what topics we are covering, or alternatively, complete the form below to be kept in touch with each update.

Thank you for your interest.

Issue Date Description Download
May 2014 Choosing an e-Commerce solution
Understanding your requirements as well as what is available will help you to select the optimum solution for your business and get you started taking orders online.
 pdf
April 2014 Connecting with your Visitors
A look at the rules for creating a website which engages your visitors by writing content which works.
 pdf
March 2014 Tracking Visitors
Do you understand who visitors your website, where they came from and what they look at? This white paper will help you understand what you could be missing.
 pdf
February 2014 Tips for writing effective web content
Studies have shown you have up to 7 seconds to make an impression before the back button is clicked, learn how to make your content work for you.
 pdf
January 2014 Social Media - Should I, Shouldn't I?
Social media can make or break an organisation, find out more and make an informed decision.
 pdf
December 2013 Cyber Monday - Are you missing out?
£450M in a single days online transactions in the UK, are you taking part?.
 pdf
November 2013 Securing data in an online world
Ensuring you comply with data protection rules and keeping your customers data safe.
 pdf
October 2013 Making websites 'Mobile' friendly
Why you must consider the mobile market when reviewing your website.
 pdf
September 2013 Making a website interactive
Take your site to the next level and engage with your visitors.
 pdf
August 2013 Digital Marketing - Email Campaigns
Increase your level of customer satisfaction with effective email campaigns.
 pdf
July 2013 Cookies, My Website, My Customers?
With a good CMS you should be able to update content and add pages as frequently as you wish.
pdf
June 2013 What is a Content Management System?
With a good CMS you should be able to update content and add pages as frequently as you wish.
pdf
May 2013 Making Visitors Count
A look at techniques to improve the effectiveness of your site through mapping the customer journey and improving the conversion ratio.
pdf

 

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